Online marketer
Also known as: e-commerce marketer, assistant online marketer, online marketing specialist, trainee online marketer, social media marketing coordinator, digital marketer
About this occupation
Online marketers use e-mail, internet and social media in order to market goods and brands.
A specialisation of marketeer.
Essential skills and knowledge
- plan digital marketing
- apply strategic thinking
- perform project management
- execute conversion testing
- conduct mobile marketing
- execute email marketing
- apply customer engagement strategy
- company policies
- perform online data analysis
- apply social media marketing
- perform market research
- perform copywriting
Typical tasks and preparation
From the related US occupation profile Online Merchants (O*NET 13-1199.06). Linked by an official crosswalk: related, not identical; details vary by country.
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Typical education (US)
- Bachelor's Degree
- Preparation
- Job Zone 4 of 5
- Interests
- Conventional, Enterprising, Realistic
Top skills: Reading Comprehension, Active Listening, Speaking, Critical Thinking, Writing, Persuasion
US median pay: US$83,050 a year (2025), 1,087,090 employed. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.
Subjects this work relies on
How important each subject's knowledge is in the job itself, rated by people doing it (1 to 5).
- English or Literature in EnglishO*NET: English LanguageVery important (4.2)
- Media StudiesO*NET: Communications and MediaVery important (3.6)
- Business Studies or EntrepreneurshipO*NET: Administration and ManagementVery important (3.6)
- Computer StudiesO*NET: Computers and ElectronicsVery important (3.6)
- Mathematics or StatisticsO*NET: MathematicsImportant (3.2)
- Economics or AccountingO*NET: Economics and AccountingImportant (3.2)
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Preparation needed
Job Zone Four: Considerable Preparation Needed
- Most common education (US)
- Bachelor's Degree
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Related occupations
Occupations O*NET links to this one by similar work, skills and knowledge.
- Marketing Managers
- Sales Managers
- Wholesale and Retail Buyers, Except Farm Products
- Market Research Analysts and Marketing Specialists
- Advertising Sales Agents
- Advertising and Promotions Managers
- Search Marketing Strategists
- Business Intelligence Analysts
- Securities, Commodities, and Financial Services Sales Agents
- Purchasing Managers
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.