Web content manager

About this occupation

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

• Write supporting code for Web applications or Web sites.
• Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
• Back up files from Web sites to local directories for instant recovery in case of problems.
• Select programming languages, design tools, or applications.
• Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
• Develop databases that support Web applications and Web sites.

Typical education (US)

Bachelor's Degree

Preparation

Job Zone 3 of 5

Interests

Conventional, Investigative, Artistic

Top skills: Programming, Critical Thinking, Reading Comprehension, Complex Problem Solving, Operations Analysis, Active Listening

US median pay: US$92,650 a year (2025), 70,190 employed. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.

Subjects this work relies on

How important each subject's knowledge is in the job itself, rated by people doing it (1 to 5).

• Computer StudiesO*NET: Computers and ElectronicsVery important (4.4)
• English or Literature in EnglishO*NET: English LanguageVery important (3.5)
• Mathematics or StatisticsO*NET: MathematicsImportant (3.4)
• Media StudiesO*NET: Communications and MediaImportant (3.2)

O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.

Preparation needed

Job Zone Three: Medium Preparation Needed

Most common education (US)

Bachelor's Degree

Education

Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.

Experience

Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

Training

Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.

O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.