ESCO 5221.1ISCO-08 5221
Retail entrepreneur
Also known as: shop keeper, retail product developer, retail business entrepreneur, retail sales entrepreneur, retail trade entrepreneur, retailer
About this occupation
Retail entrepreneurs organise business processes and concepts in his/her personally owned business.
Essential skills and knowledge
- guarantee customer satisfaction
- manage financial risk
- commercial law
- monitor company policy
- plan marketing campaign
- develop business case
- analyse data for policy decisions in trade
- organise product display
- perform project management
- recruit employees
- provide customer follow-up services
- set up pricing strategies
Typical tasks and preparation
From the related US occupation profile Managers, All Other (O*NET 11-9199.00). Linked by an official crosswalk: related, not identical; details vary by country.
US median pay: US$141,900 a year (2025), 622,190 employed. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.