Wholesale merchant
Also known as: trainee wholesale merchant, trader (wholesale), graduate wholesale merchant, B2B sales consultant, senior wholesale merchant, wholesale merchandiser
About this occupation
Wholesale merchants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Essential skills and knowledge
- negotiate buying conditions
- initiate contact with buyers
- assess supplier risks
- negotiate sales contracts
- comprehend financial business terminology
- sales strategies
- show entrepreneurial spirit
- plan transport operations
- negotiate sale of commodities
- initiate contact with sellers
- have computer literacy
- identify new business opportunities
Typical tasks and preparation
From the related US occupation profile Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (O*NET 41-4012.00). Linked by an official crosswalk: related, not identical; details vary by country.
- Answer customers' questions about products, prices, availability, product uses, and credit terms.
- Recommend products to customers, based on customers' needs and interests.
- Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
- Consult with clients after sales or contract signings to resolve problems and to provide ongoing support.
- Prepare sales contracts and order forms.
- Provide customers with product samples and catalogs.
- Typical education (US)
- High School Diploma or the equivalent (such as a GED)
- Preparation
- Job Zone 4 of 5
- Interests
- Enterprising, Conventional, Social
Top skills: Active Listening, Speaking, Social Perceptiveness, Persuasion, Negotiation, Critical Thinking
US median pay: US$72,080 a year (2025), 1,238,190 employed. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.
Subjects this work relies on
How important each subject's knowledge is in the job itself, rated by people doing it (1 to 5).
- English or Literature in EnglishO*NET: English LanguageVery important (4.4)
- Mathematics or StatisticsO*NET: MathematicsVery important (3.9)
- Computer StudiesO*NET: Computers and ElectronicsImportant (3.2)
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Preparation needed
Job Zone Four: Considerable Preparation Needed
- Most common education (US)
- High School Diploma or the equivalent (such as a GED)
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Related occupations
Occupations O*NET links to this one by similar work, skills and knowledge.
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Wholesale and Retail Buyers, Except Farm Products
- Buyers and Purchasing Agents, Farm Products
- Advertising Sales Agents
- Sales Engineers
- Sales Managers
- Purchasing Agents, Except Wholesale, Retail, and Farm Products
- Purchasing Managers
- Procurement Clerks
O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Specialisations
- wholesale merchant in agricultural machinery and equipment
- wholesale merchant in agricultural raw materials, seeds and animal feeds
- wholesale merchant in beverages
- wholesale merchant in chemical products
- wholesale merchant in china and other glassware
- wholesale merchant in clothing and footwear
- wholesale merchant in coffee, tea, cocoa and spices
- wholesale merchant in computers, computer peripheral equipment and software
- wholesale merchant in dairy products and edible oils
- wholesale merchant in electrical household appliances
- wholesale merchant in electronic and telecommunications equipment and parts
- wholesale merchant in fish, crustaceans and molluscs
- wholesale merchant in flowers and plants
- wholesale merchant in fruit and vegetables
- wholesale merchant in furniture, carpets and lighting equipment
- wholesale merchant in hardware, plumbing and heating equipment and supplies
- wholesale merchant in hides, skins and leather products
- wholesale merchant in household goods
- wholesale merchant in live animals
- wholesale merchant in machinery, industrial equipment, ships and aircraft
- wholesale merchant in machine tools
- wholesale merchant in meat and meat products
- wholesale merchant in metals and metal ores
- wholesale merchant in mining, construction and civil engineering machinery
- wholesale merchant in office furniture
- wholesale merchant in office machinery and equipment
- wholesale merchant in perfume and cosmetics
- wholesale merchant in pharmaceutical goods
- wholesale merchant in sugar, chocolate and sugar confectionery
- wholesale merchant in textile industry machinery
- wholesale merchant in textiles and textile semi-finished and raw materials
- wholesale merchant in tobacco products
- wholesale merchant in waste and scrap
- wholesale merchant in watches and jewellery
- wholesale merchant in wood and construction materials